More direct bookings start with how you are found, reviewed and chosen.
USH Digital helps U.S. boutique hotels and independent restaurants turn their online presence into reservations. Reputation, local search and conversion, handled by one specialist.
Free snapshot of your property in 2 business days. No obligation.
The room was beautiful and the bed was perfect. But check-in took about 40 minutes on a Friday evening and nobody explained why. Hard to relax after that.
Hotels I have collaborated with
Collaborations with 38 hotels across the United States, producing custom photo, video and social media content. See the work on Instagram
Historic landmarks
- Hotel WashingtonWashington, D.C.
Opened in 1917, steps from the White House, with a century of presidents, dignitaries and celebrities as guests.
- Historic Strater HotelDurango, Colorado
Opened in 1887 and known for one of the largest collections of Victorian walnut furniture.
- The Raphael HotelKansas City, Missouri
An early American boutique hotel inspired by European palaces, part of Marriott's Autograph Collection.
Resorts and coastal destinations
- The Atlantic Hotel & SpaFort Lauderdale, Florida
An oceanfront resort known for its spa and panoramic Atlantic views.
- Inn By The SeaCape Elizabeth, Maine
An eco-conscious luxury resort on the Maine coast, recognized on best-resort lists across the Northeast.
- Solé Miami, A Noble House ResortSunny Isles Beach, Florida
A contemporary resort with a private beach club, just north of Miami Beach.
Boutique and independent hotels
- Atticus HotelMcMinnville, Oregon
An independent boutique hotel in Willamette Valley wine country, rooted in local culture.
- The GeorgeMontclair, New Jersey
A design-led boutique hotel from Bobbi Brown and Steven Plofker, a favorite of the New York design crowd.
- Kimpton Hotel Monaco DenverDenver, Colorado
Kimpton's boutique hospitality in downtown Denver: personal service and lively nightlife.
Where a hotel quietly loses the booking
Guests read before they book.
Most travelers compare reviews and search results before they ever visit your website.
Unanswered or generic replies cost you trust.
Slow, copy-pasted answers tell the next guest you do not pay attention.
OTAs keep the margin.
Every booking that does not come direct carries a commission. Visibility and reputation are how you win those bookings back.
What I do, in three layers
-
Insight
A clear read of where you stand: reviews, search visibility, website and competitors.
-
Reputation
Review replies in your brand voice, consistent across Google, Tripadvisor, Booking, Expedia, Yelp and social media.
-
Growth
A prioritized 30-day action plan to improve visibility and direct bookings.
Start with a free Digital Snapshot
A one-page look at your property, sent within 2 business days. No obligation.
Request my free snapshot- How you appear when a guest searches for your property
- How your reviews read to someone deciding where to stay
- The three fastest improvements you can make
Find where your hotel is losing direct bookings
Built for boutique, historic and independent properties competing against OTAs and larger brands. A clear report, a prioritized plan and a walkthrough call, with no jargon.
Executive Hospitality Assessment
$995 one-time- Online reputation analysis across Google, Tripadvisor, Booking and Expedia
- Website, SEO and Core Web Vitals review
- Competitive market benchmark against your local compset
- Content and social media review
- Revenue growth opportunities
- 30-day action roadmap
What your report covers
Overview
- Executive Summary
- Hotel Profile
- Health Score
Diagnosis
- Key Strengths
- Opportunities
- Guest Trust
- Booking Experience
- Website Performance
- Digital Presence
- Competitive Position
- Hidden Risks
Action plan
- Quick Wins
- 30-Day Plan
- Long-Term Strategy
- Final Synthesis
Monthly Hospitality Advisory
$595 per month- Monthly reassessment of reputation, search visibility and competitors
- Priority recommendations each month
- Monthly call
- Review reply guidance in your brand voice
Not sure which one fits? Start with the free snapshot and I will recommend the right option, with no pressure.
Get found, get reviewed well, get reservations
For independent restaurants and local businesses that depend on Google, Yelp and word of mouth.
Business Health Assessment
$495 one-time- Local search performance analysis
- Reputation and reviews assessment
- Competitor benchmarking
- Risk and weakness detection
- Executive report with priority recommendations
- 30-day action plan
What your report covers
- Executive Summary
- Strengths and Opportunities
- Hidden Risks
- Customer Trust
- Online Visibility
- Competitive Position
- Revenue Opportunities
- Action Plan
- Final Summary
Monthly Advisory
$295 per month- Monthly reassessment and competitor monitoring
- Priority recommendations
- Reputation monitoring
Reply to reviews in under a minute
Review Craft is a tool for Google Chrome that helps you write consistent, professional replies to guest reviews, in English and Spanish. Ask for access and I will send you the link.
Review Craft
Free
- Multiple reply options for each review
- Works with Google, Facebook, Instagram, Tripadvisor, Yelp, Booking and Expedia
- English and Spanish
Review Craft Pro
$125 one-time
- Every reply follows your brand voice, keywords and tone
- Local SEO optimization
- Unlimited generated replies
- English and Spanish
Want replies handled for you, plus a plan to improve your results? See the hotel and restaurant plans.
Hospitality marketing, run by one specialist
I am Mariano Luciani, founder of USH Digital. You work directly with me, with no account managers and no handoffs.
I have spent more than 15 years specializing in customer and guest service. I know what a good experience feels like from the guest's side, and what a poor one costs a business in reviews and repeat bookings.
I have collaborated with 38 hotels across the United States, producing custom photo, video and social media content for everything from boutique properties to luxury beachfront resorts, and I create visual content for restaurants too. Today I combine that experience with data-driven tools to help properties improve visibility, protect their reputation and win more direct bookings.
Experience
- Founder, USH Digital2025 to present. Reputation analysis, local SEO audits, competitive benchmarking and digital health assessments for hotels and local businesses.
- Content Creator & Guest Experience Specialist2023 to present, United States and Latin America. Visual content and social media for hospitality, hotel and lifestyle brands, with bilingual replies to guest comments, messages and reviews.
Google certifications
- Google Ads Search
- Google Analytics
- Search Ads 360
- Display & Video 360
- Campaign Manager 360
- Google Digital Marketing & E-commerce Professional Certificate
Issued April 2026. Credentials are verifiable on LinkedIn.
- You get a clear, honest read, not a sales pitch.
- Plain-language reports with prioritized actions.
- Pay by bank transfer (ACH or wire) or by card through PayPal.
Get your free snapshot
Tell me about your hotel or restaurant and I will send you a free snapshot within 2 business days.
- Book a free 30-minute session
- Email:
- Call or text: +1 (305) 784-6424